The most important starting point is understanding that “speed” is not one number. It’s a set of user-perceived moments. When someone visits a page, they’re asking three unconscious questions: Did something meaningful appear quickly? Can I interact yet? Did the page behave predictably? Performance auditing is the process of turning those questions into measurable signals and then improving them without breaking design or functionality.

A practical audit usually begins with the Core Web Vitals mindset: you want fast meaningful rendering, responsive interactivity, and stable layout. These metrics are useful not because they’re trendy, but because they represent the experience users feel in the first seconds of a visit. If the hero area appears quickly, users relax. If they tap a menu and nothing happens, they doubt the site. If text jumps while they read, they get annoyed. Those emotional micro-moments determine whether someone continues, subscribes, or abandons.

Performance auditing becomes most effective when it’s continuous rather than occasional. A common mistake is doing one optimization sprint, celebrating a score increase, and then ignoring performance for months until it degrades again. In reality, performance is fragile. New scripts get added. Tracking tags multiply. Large media files sneak into landing pages. Plugins update. Small regressions accumulate until the site feels heavy again. Continuous monitoring—paired with clear thresholds and alerts—prevents slow decay and makes optimization routine.

Once measurement is in place, the next step is identifying the biggest bottlenecks. Many websites are slowed by oversized images, unoptimized fonts, and unnecessary JavaScript. Others are blocked by poor server response time, inefficient caching, or too many third-party scripts. A good audit distinguishes between what’s “critical” and what’s merely “nice.” The critical path is the smallest set of resources needed to render above-the-fold content quickly and allow basic interaction. Everything else should be delayed, minimized, or removed.

One of the best ways to improve perceived speed is to prioritize what users see first. If your main content appears quickly, users often tolerate small background loading. That means optimizing hero images, reducing render-blocking resources, and structuring pages so the first screen can be painted with minimal work. This is also where design and engineering must cooperate. Sometimes a minor design adjustment—reducing a heavy animation, simplifying a layout, or replacing a complex slider—creates a major speed improvement without harming the brand.

Interactivity is another common pain point. Sites often load large scripts that delay responsiveness even after content is visible. Users try to scroll, open menus, or click buttons—and the site feels frozen. The solution isn’t always “remove JavaScript,” because modern sites need it. The solution is to be intentional: load only what you need, split bundles, delay non-critical scripts, and avoid heavy libraries when simpler alternatives exist. Interactivity should be treated like customer service: if the user asks for something, the system should respond immediately.

Layout stability is more important than many teams realize. When elements shift as a page loads—because fonts swap late, images appear without reserved space, or ads inject unpredictably—the user loses trust. Stability is not just comfort; it’s usability. People misclick when layouts jump. They abandon forms when fields shift. By reserving space for media, controlling font behavior, and avoiding late-loading elements above content, you make the site feel professional.

A strong audit also includes competitor awareness. Performance is relative. Users compare your site to whatever they visited last—often a major platform. If competitors in your niche are faster and smoother, your site feels worse even if your metrics are “okay.” Monitoring competitors’ patterns—what they prioritize on landing pages, how they structure content, how many scripts they load—can reveal simple changes that improve your own performance strategy.

Finally, performance work must be tied to outcomes. The point is not a perfect score; it’s a better business result. Faster pages often reduce bounce rate. More stable pages reduce frustration. More responsive interactions improve conversion paths. The best teams treat performance as a product feature, not a technical cleanup task. They build a backlog of improvements, test changes carefully, and measure impact on user behavior.

A website performance audit is most valuable when it ends with a clear plan: what to fix first, why it matters, and how to measure success. When you approach performance as a system—measurement, prioritization, implementation, monitoring—you build a site that feels fast and trustworthy. And that feeling is what turns visitors into customers.

The post Website Performance Audits That Actually Improve SEO and Conversions appeared first on SpeedPut.

Performance work begins with understanding what users actually feel. They don’t think in technical terms; they think in moments. Does the page show something meaningful quickly? Can I tap and get an immediate response? Did the layout behave predictably? These are the human versions of modern performance metrics. If the first screen appears quickly, users relax. If the interface lags, they hesitate. If content shifts, they lose confidence. The platform may still function, but the user’s trust is already damaged.

This is why continuous monitoring matters. Performance doesn’t stay good automatically. Over time, sites accumulate weight: extra scripts, heavier images, more tracking tags, new features that weren’t tested for speed impact. What starts as a fast site can become a slow one through a hundred small “just add this” decisions. The mature approach is to treat performance like maintenance: define thresholds, monitor key indicators, and catch regressions early instead of waiting for a crisis.

Core Web Vitals-style thinking is useful because it maps well to user experience. Fast rendering is about showing meaningful content early. Interactivity is about responding instantly to taps and clicks. Stability is about keeping the interface calm. In entertainment contexts, these aspects are even more critical. Users are not trying to “learn a system” for work; they want frictionless engagement. If an entertainment platform requires patience or repeated retries, users abandon it—often permanently.

A performance-first design strategy starts with the critical path. You prioritize the resources required to render above-the-fold content. Large media files must be optimized and loaded intelligently. Fonts should not cause disruptive shifts. Non-essential scripts should be delayed. In entertainment products, the critical path often includes login, lobby browsing, and session start. Each of those moments should be smooth. If your first experience is slow, no later feature can compensate because many users never reach it.

Interactivity is a major trust signal. If a button is tapped and nothing happens, users assume the platform is broken or unsafe. In performance terms, this often comes from heavy JavaScript, long main-thread blocks, and delayed script execution. The solution is not “no JavaScript,” but smart JavaScript: split bundles, lazy-load features, reduce third-party overhead, and remove libraries that provide little value. Responsiveness should be treated as a product promise: every interaction gets an immediate reaction.

Layout stability matters for a simple reason: people hate surprises. When content jumps, users misclick, lose their place, and feel irritated. In entertainment, misclicks can feel especially unpleasant because the user wants control. Stable layout requires reserving space for images and dynamic components, using predictable typography loading behavior, and avoiding late injection of elements above content. A stable interface feels professional; an unstable interface feels chaotic.

Competitor benchmarking also matters because speed is relative. Users compare your experience to everything else they use: streaming services, social platforms, shopping sites. If competitors load faster and feel smoother, your platform feels outdated, even if your metrics are technically “acceptable.” The most effective teams monitor the landscape, not to copy blindly, but to understand expectations. If your niche expects near-instant loading, “good enough” is not enough.

Performance should also be connected to business outcomes. Faster sites generally see better engagement. Smoother interactions support higher conversion. Less frustration improves retention. In entertainment platforms, retention is everything—users return to what feels easy. If speed improvements reduce bounce and increase successful session starts, that’s direct revenue impact. The goal is not chasing perfect scores; it’s improving the experience users actually live.

Finally, performance and responsible design go together. Frictionless systems can lead to unplanned time use if boundaries aren’t supported. A well-designed platform respects users by keeping controls visible: clear navigation, accessible settings, and a sense of session awareness. This is not about making a platform less fun; it’s about ensuring that fun doesn’t become regret. When systems are smooth and transparent, users feel in control—which is the foundation of trust.

In the end, performance work is trust work. It applies to marketing websites, SaaS tools, and entertainment platforms alike. Fast meaningful loading signals competence. Responsive interactions signal reliability. Stable layouts signal respect. When you combine these elements, you create an experience that users don’t have to fight—and that’s what keeps them coming back.

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What Is Perceived Load Time?

While traditional web performance metrics focus on measurable aspects like Time to First Byte (TTFB), Largest Contentful Paint (LCP), or fully loaded time, perceived load time refers to how fast the site feels to the user. Two sites can have nearly identical performance scores, but users might describe one as “snappy” and the other as “sluggish.”

This gap is due to how our brains process feedback and visual cues. Perception is subjective—but it deeply influences trust, patience, and engagement.

Why Perception Matters More Than You Think

According to a Google study, 53% of mobile users abandon sites that take more than 3 seconds to load. But here’s the catch: if users feel like the page is loading quickly—even if it takes 4 or 5 seconds—they’re more likely to stay. It’s not just about time; it’s about experience.

Human attention spans are decreasing, and cognitive biases—like the primacy effect and recency bias—play a major role in shaping the user’s impression of your website speed.

The Psychology Behind Perceived Performance

Let’s break down the psychological factors that influence perceived speed:

• Feedback Loops and Visual Progress

Users need feedback that the site is doing something. Loading spinners, progress bars, skeleton screens, or subtle animations signal activity. Even a delay feels faster if users see progress.

Example: Facebook uses skeleton loading—gray blocks where content will appear—to give the illusion that the page is loading faster, even if the backend is still catching up.

• Expectation Management

If users expect a page to load quickly and it doesn’t, frustration sets in fast. Conversely, if they expect a delay—due to a warning or progress message—they’re more patient. This is known as expectation violation.

Tip: Set realistic expectations with loading indicators, estimated wait times, or progress stages.

• First Impressions Stick

The primacy effect suggests users remember the first part of an experience more vividly. If the initial part of your site loads quickly—like the logo, navigation, and first headline—they’re more forgiving about delays that follow.

• The Importance of Interactivity

Metrics like First Input Delay (FID) matter. A site that looks loaded but isn’t interactive leads to user frustration. Users perceive such sites as broken or slow.

Solution: Prioritize interactivity in your loading strategy. Load critical scripts earlier and defer non-essential content.

• Consistency Is Key

A fast page followed by a slow one feels worse than consistent performance. Users value predictability. Inconsistent speeds create cognitive dissonance and reduce trust.

Design Strategies That Improve Perceived Speed

Now that we understand the psychology, how can we optimize for it?

• Prioritize Above-the-Fold Content

Load the content users see first as quickly as possible. Lazy-load everything else. This satisfies their visual need for progress and creates a sense of momentum.

• Use Skeleton Screens Wisely

Skeleton loaders feel faster than blank screens. But don’t abuse them—users still expect the real content quickly. Use skeletons to suggest where content will load, not just that it will.

• Micro-Interactions Matter

Buttons that show instant visual feedback (like ripple effects or loading animations) tell the user, “We heard you.” That sense of responsiveness makes the whole site feel faster.

• Preload Key Assets

Anticipate user needs. Preload fonts, hero images, or key scripts to reduce load time when users navigate to high-priority sections.

• Optimize Perceived Performance on Mobile

Mobile users are less tolerant of delays. Keep interactions light, touch targets responsive, and loading indicators front and center. Avoid layout shifts that feel jarring.

Tools That Measure Perceived Speed

While perceived speed is subjective, tools like the following help simulate and analyze user experience:

• Lighthouse: Gives suggestions for improving user-perceived performance, including LCP and TBT.
• WebPageTest: Provides filmstrips and visual loading timelines.
• SpeedCurve: Monitors front-end performance in relation to real user experience.

But don’t rely solely on numbers—user testing, session replays (via tools like Hotjar or FullStory), and feedback forms reveal the why behind user frustration or satisfaction.

Final Thoughts: Speed Is a Feeling

In the race to create faster websites, we often obsess over milliseconds. While technical speed is crucial, it’s the user’s emotional experience of that speed that determines engagement, trust, and conversion.

Design your site to feel fast, not just be fast. Guide the user, manage their expectations, show progress, and prioritize what they care about seeing first.

Because at the end of the day, your user doesn’t care about your LCP score—they care about how your site made them feel in the first 3 seconds.

The post The Psychology of Speed: How Perceived Load Time Influences User Behavior appeared first on SpeedPut.

Understanding the Tapestry of SEO Metriсs

SEO metriсs, in their essenсe, are data points that provide insights into the performanсe of a website in searсh engine results pages (SERPs). These metriсs inсlude but are not limited to, keyword rankings, сliсk-through rates (СTRs), bounсe rates, page loading speed, baсklink quality, and user engagement levels. Eaсh of these metriсs offers a pieсe of the puzzle, сontributing to a holistiс view of a website’s health and its potential to attraсt and retain visitors.

The Multifaсeted Nature of Metriсs Interpretation

Interpreting SEO metriсs is akin to being a deteсtive in the digital world. It requires an analytiсal mind сapable of сorrelating diverse data points to unveil underlying issues or opportunities. For instanсe, a sudden drop in keyword rankings сould be attributed to a reсent algorithm update, inсreased сompetition, or teсhniсal issues on the website. Similarly, a high bounсe rate might indiсate that the сontent is not meeting users’ expeсtations or that the page loading speed is too slow, leading to frustration and abandonment.

The сhallenge, however, lies in not jumping to сonсlusions based solely on surfaсe-level analysis. Effeсtive interpretation demands a deeper dive into the сontext surrounding the data, сonsidering faсtors suсh as industry trends, seasonal fluсtuations, and сhanges in user behavior. This nuanсed approaсh ensures that the strategies devised are not only reaсtive but also proaсtive, antiсipating future shifts in the digital landsсape.

Bridging the Gap Between Data and Strategy

The ultimate goal of interpreting SEO metriсs is to bridge the gap between raw data and aсtionable strategy. This proсess involves several key steps:

1. Prioritization of Metriсs: Not all metriсs hold equal weight in every сontext. Determining whiсh metriсs are most relevant to speсifiс goals is the first step towards effiсient analysis.
2. Trend Analysis: Looking at metriсs over time сan reveal patterns that are not apparent in isolated data points. This longitudinal view helps in understanding the trajeсtory of a website’s SEO performanсe.
3. Сompetitive Benсhmarking: Сomparing metriсs with those of сompetitors сan unсover strengths to be leveraged and weaknesses to be addressed, providing a сlearer path to differentiation and suссess.
4. Integration of Insights: SEO metriсs should not be viewed in isolation. Integrating them with insights from other areas, suсh as soсial media analytiсs and сustomer feedbaсk, сan offer a more сomprehensive understanding of overall performanсe.
5. Iterative Testing: The dynamiс nature of SEO means that what works today may not work tomorrow. Сontinuous testing, based on interpretations of metriсs, allows for the refinement of strategies over time.

The Human Element in Metriсs Interpretation

At its heart, the art of interpreting SEO metriсs is not just about understanding algorithms but also about empathizing with human users. Searсh engines aim to serve users by providing the most relevant, valuable, and enjoyable сontent. Therefore, metriсs should be interpreted through the lens of user experienсe. For example, a high СTR with a сorresponding high bounсe rate might indiсate that while the title and meta desсription are сompelling, the page сontent does not fulfill the promise made to the user. Addressing suсh disсrepanсies сan lead to better alignment with user needs and, сonsequently, improved SEO outсomes.

Embraсing Сomplexity for SEO Suссess

The сomplexity of SEO metriсs should not be seen as a deterrent but as an opportunity for differentiation and innovation. By mastering the art of interpretation, one сan unсover insights that are not immediately obvious, allowing for the development of unique and effeсtive SEO strategies. This mastery involves staying updated with the latest searсh engine guidelines, сontinually eduсating oneself on the nuanсes of digital marketing, and adopting a сurious mindset that questions and seeks to understand the deeper impliсations of data.

Сonсlusion

Navigating the сomplex metriсs of SEO is an art that сombines analytiсal rigor with сreative thinking. It requires a сommitment to understanding the evolving algorithms of searсh engines and the ever-сhanging behaviors of users. By interpreting SEO metriсs with a nuanсed and holistiс approaсh, marketers and website owners сan unсover aсtionable insights that drive suссess in the сrowded digital landsсape. The journey through the maze of data may be intriсate, but the rewards in terms of visibility, engagement, and сonversion are substantial. In the realm of digital marketing, the ability to interpret and aсt upon сomplex metriсs is not just a skill—it’s a сruсial strategy for thriving in the dynamiс world of SEO.

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Unlike regular company employees, analysts are specialists who analyse data. When they report back to clients, they do so by exploring a range of figures and trends which are likely to affect the company in question.

There are also professions with the term “analyst” in their name, such as Financial Analyst, Program Analyst, Systems Analyst. All of them have an impact on this or that information, but they don’t necessarily use mathematics, statistics and programming languages in their activities.

Anthropology is one of the most competitive fields and careers. Understanding the evolution of this activity will help students figure out what they need to do in order to get ahead.

Analytics specialists have been around for a while, but in the last 10 years they’ve had their moment to shine. This is mostly because businesses are finally starting to see the wisdom of their numbers, and how this can be used to make forecasts. On the other hand, the “explosion” of demand for analysts raised a lot of foam. This has led to decent number of unqualified and inexperienced people entering this profession hastily.

The term ‘analyst’ originated 30 years ago when an economist was engaged in the task of calculations and planning. Businesses started to show up in our country, and with them the profession – a business analyst. Then, this specialty grew into a product analyst. And finally, it reached the pinnacle of evolution – data science.

The things are like this now, as a rule, companies want to get the most cream, but do not understand how to use it for butter-making. As a result, they often make risks skipping stages with BA and PA and go above the ground with data scientists.

Specialization intensifies in the work of a data analyst, product or data scientist. More narrowly, the field of activity for a professional also widens. “Jump” these stages – how to try to plant a tree without digging up the ground and without waiting for the season, or bake bread without kneading the dough – but simply putting a package of flour, a pack of butter and a couple of eggs into the oven.

The issue is that analysts and data scientists often have different perspectives and goals, so it can be difficult for them to communicate. They really don’t understand each other’s needs, which is problematic. It turns out that this problem has a solution though – let’s take a look at what we can do about it.

Choose your battle. What are analysts.

As you can see, some analysts work with data while others focus on IT-related topics. They may be considered “analysts” in the sense that their job pertains to thinking about a topic, but the type of analysis they conduct is different.

There are many different types of analysts now, from a programmer-analyst to a statistician. There are also virus analysts, who analyze both cybersecurity viruses and how to counter them.

Once a specialized person for this profile is required more often, the demand for that specific skill will only grow larger.

There are two main reasons why they want to become an analyst.

It’s fashionable.

Truth. But fashion always changes, and you will have to make a lot of effort to enter the profession. Are they worth it if fashion is the only motivation for choosing? A fashionable profession doesn’t mean it’s easy and universal for everyone. Certain skills, attentiveness, and perseverance are needed for routine operations with numbers that are not accessible to everyone. If mathematical calculations and statistics analysis put you in a state of flow, then feel free to try your hand in this area.

They pay a lot there.

“Getting a lot of money” is a great motivation for choosing a career, but keep in mind that those specialist who have already achieved success also earn well. A mediocre data scientist will be expensive to hire on and so is a bad marketer, accountant, chef, or actor. In any niche the market for good specialists is small, and great professionals are only interested in high paying jobs.

Levels of expertise with analytics track the same progression as they do in IT: junior, middle and senior. This is not surprising because analysts are at the intersection of IT & business, connecting both worlds as intermediaries and translate expectations & requirements into a common language.

Signs that analytics may not be for you:

1. It seems like you are still unsure about the idea of working more regularly.

Looking at numbers all day, digging into them, comparing sources, uploading and verifying data can be pretty monotonous. However, this type of work can also be hugely rewarding. You get to uncover new information and create a huge number of reports for people all across the business.

2. You like to work in “large strokes”

The analyst is doing research. If you don’t like to dive into details and don’t attach importance to trifles, you shouldn’t do this.

3. You only want to work with numbers that are not negative.

Bookkeeping is an important task for a business to undertake. It allows data analytics reporters to get a better idea of the company’s current financial situation and they provide insights as to how you can improve your finances.

4. “You feel too nervous or don’t have enough time to explain what you want in a convincing way.”

You might not be ready to engage with the people who do not have a good understanding of analytics.

5. Explaining things that are obvious to you 10 times to people who don’t understand anything about numbers is part of the job. Be patient and sign up for evening meditation sessions.

So why do so many now want to become an analyst? An analyst is a professional who deals with data, collecting information about various companies and deciphering the meaning of this information. The work an analyst does is determined by the features and nuances of a particular industry. In recent years there has been a rise in the number of areas that need analysts, for example financial or chemical engineering.

After reading this article, you now have a clearer understanding of what analysts do and how to develop the skills needed to pursue a career in this growing field. Having read about its potential, are you considering it as your next step?

The post Why is everyone obsessed with the profession of Analyst? appeared first on SpeedPut.

The main results of the survey

80% of SEO specialists fear that changes in search algorithms could have a negative impact on their careers. 73% believe that such innovations can change the entire industry for the worse.
This concern is not unfounded: 60% of respondents said that they lost their jobs because of changes in the mechanics of search engines.
On average, 3 days a week the working day of the SEO specialist exceeds the standard 8 hours. 25% of employees work more than 8 hours a day at least 5 days a week.
The main reason for the long workday is strict deadlines, and 44% of professionals are unhappy with the tight deadlines that employers set.
The majority of employees admitted that they do not plan to stay in the industry for a long time: 37% of respondents intend to work here from 1 to 3 years, another 31% – from 4 to 6 years. 12% plan to build a future career in SEO.
There are positive aspects: despite the fact that a quarter of SEO specialists consider their work unreliable, most are satisfied with it, calling it creative, interesting and intellectual.
The main way to stay informed about the latest innovations in SEO specialists called free online trainings and courses. Many are going to visit at least one specialized conference.
Almost half of the respondents identified the quality of content as the most important ranking factor. Approximately the same proportion believe that in the future the importance of SMM will grow.

Comment SEO-expert:

“I like my job because I have to constantly find the “philosopher’s stone” of ranking, and even so, provided that in each area and for each type of site it is different. Sounds fascinating, doesn’t it? In addition, SEO is far from templates and requires flexible thinking, an out-of-the-box approach and a love of experimentation. In my opinion, it’s not a bad set to stay in the profession for the long haul.

Yes, there are times when you have to work hard and not always things work out the way you’d like them to. But you can’t catch a fish out of a pond without work, and you have to work hard in any profession and in any business.

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Earlier, in October 2019, the shopping and search campaigns switched to even display. Now the innovation will affect other current campaigns with an accelerated method of display: their transfer will begin in May 2020.

Experts Google Advertising note that the strategy of uniform display takes into account the expected effectiveness of ads during the day. Therefore, this approach is justified when you want to achieve the maximum possible goals for contextual advertising within a given daily budget.

Developers advise to use the schedule of impressions to adjust the time of display ads during the day. It is also recommended to connect the strategies “Maximum Conversion,” “Maximum Conversion Value” or “Maximum Clicks. With these strategies, campaigns will stay within the day’s budget.

Expert comment:

“We recommend that advertisers check the budget limit and, if it’s not enough for the day, increase or re-schedule the ad display. You might also want to choose fewer hours to run ads.

Keep in mind that when ads are shown evenly, they are distributed throughout the day, which prevents you from spending your budget in a few hours after launch.

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The update was launched two weeks ago, on May 4.

Google reported that this update was the biggest one in recent times. It had a major impact on rankings and, according to RankRanger’s Mordy Oberstein, changed search rankings in almost all niches:

Experts from SEMRush and Moz reached the same conclusion.

If your site was among those affected by Google’s main algorithm update, it is recommended to evaluate the web resource as a whole and find aspects that can be improved.

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The most important thing about crawling budgets

Google has to choose what the search engine will crawl in order to use resources wisely.
Crawler crawls news sites more often because they are updated more frequently. Accordingly, sites that are updated less frequently, the bot crawls less frequently.
Google keeps a fingerprint of the content to track when it was last updated and tries to determine whether that site requires more frequent crawling.
To track updates to sites, Google analyzes structured data and date elements.

Etag and Last-Modified headers can help the crawler track the frequency of site updates, but in general they are more cues for Google, so it can ignore them. If you change the date on the page and don’t change the content, the site won’t get crawled more often.
Only large online sites with a million URLs should worry about crawling budgets: primarily e-commerce and publishers.
If a site is not indexed, owners may think about exceeding the crawling budget, but more often than not the problem is not the crawling, but the low quality of the content.
It’s also important to make sure the servers are running smoothly and aren’t giving out error codes.
If a site has a page whose URL is not in the sitemap, Google may not immediately find it. First, the crawler will need to go to another page with a link to the new URL.
Important changes need to be made gradually. Do not change the server, content, URL, domain at the same time.
Google does not cache POST requests – it quickly wastes the crawling budget. It is worth using GET requests.
If there are pages on your site that should not be crawled, they should be blocked with robots.txt.

There is nothing you can do to get Google to crawl the site more often. If the crawler finds out that there is a lot of quality content on the page and a lot of URLs in the sitemap, it will crawl as much as it can and do the same in the future. This can end up increasing the crawling budget to the values the site owner or webmaster wants.

Key points about site load speed

Loading speed is not as important a ranking factor as many SEO optimizers think. Pages with more relevant content will rank higher in the rankings than pages with fast loading speeds.
There are many regions in the world with slow Internet. This should be kept in mind when designing websites.
On average, a web page usually weighs a few megabytes. At the same time, the recommended size is about 500 kilobytes.
There are several problematic points in the tactics of SEO specialists: for example, many people think that the minimum size pictures have a positive effect on loading speed, while sweeping away the “lazy” loading.
There is no need to get hung up on reports and recommendations from services like Lighthouse. Changes implemented as recommended by such a tool do not always result in immediate loading speeds.

Different types of devices load sites at different speeds. Therefore, do not think that the site is fast if it opens quickly on the latest model smartphone. You need to keep track of what devices your users are using to open the site, and improve the speed for them.
AMP is not a ranking factor.
AMP is important to the extent that ranking speed is important.
If there are two pages with roughly the same quality of content, the page with the higher loading speed will rank higher in search engine rankings.

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